Who we are
We are a team passionate about building brands with a 360º approach, covering innovation, transformation, logistics, commercial relationships and marketing. We have a strong footprint in both offline and online channels, which allows us to develop omnichannel strategies.
team
Experience Dedication and Passion
The Davatta Ecosystem is made up of extraordinary talent that has extensive experience in transnational companies at an executive level, which allows us to offer robust strategies and aggressive growth plans, in addition to an unmatched commercial network.
CEO
Carlos Razo
Carlos has been the CEO and Founder of Davatta Group for 15 years.
Carlos has more than 25 years of experience in the commercial, logistics and trade marketing fields, having held management positions for Mexico and Latin America at Procter & Gamble.
CGO
Paco Jimenez
Paco is the Chief Growth Officer at Davatta and has more than 25 years of experience, as CMO at PepsiCo, Conagra and Coca-Cola Femsa and CEO of Twitter Mexico.
Paco has extensive experience in the design, launch and development of brands and digital strategies.
CCO
Carlos Vilchis
Charlie is Co-Founder of Davatta and Chief Commercial Officer. He has over 20 years of experience leading the commercial strategy of different brands at Gillette and P&G.
Charlie has an unrivaled network, which opens the doors for Davatta to Mexico's leading retailers.
Comercial Director
Gustavo Watanabe
Gustavo is the Commercial Director and has more than 25 years of commercial experience at multinationals such as P&G, Diageo, 3M, Clorox and Lactalis.
Gustavo brings a strategic focus on process optimization and goal achievement, as well as extensive experience in developing omnichannel G2M models.
CFO
Diego Urreta
Diego is the CFO of Davatta and has more than 20 years of experience in management positions, in charge of the Finance and Operations departments.
Director of Bonds at Nelson Vargas Family Fitness, Assistant Director of Operations at Sports World. Regional Operations Manager at SafeSplash Swim School.
Our History
Davatta Group was founded in 2011 when we saw a significant opportunity to support multinational companies in creating tailor-made experiences for consumers and retailers. Davatta began by integrating products, brands and promotions into solutions that allow multinationals to offer value-added experiences in an agile and effective way.
Likewise, in 2015, Davatta began to specialize in representing global brands seeking to have a presence in Mexico, becoming their logistics and commercial arm, as well as the strategic partner to accelerate the growth of their brands in both retail and e-commerce.
In 2018, Davatta Group continued to evolve its strategic services and created E-nabler, which specializes in the development, logistics and growth of brands in E-commerce with a very strong presence in Amazon and Mercado Libre.
Finally, in 2024, Davatta Group creates a strategic alliance with BeeWisse to offer a 100% comprehensive service to brands, through digital marketing, innovation, communication and promotion solutions, among others.